Our Story
Welcome to Io Vivo Haircare, a luxury hair care company that is dedicated to providing the highest quality, plant-based, vegan, and cruelty-free hair care products. We believe that your hair deserves the best, and that the best comes from nature.
Our products are carefully crafted using the finest ingredients sourced from all over the world, including plants, fruits, and oils. We use only the purest, most potent ingredients to nourish, strengthen, and protect your hair, leaving it looking and feeling its best.
We are passionate about sustainability, and we are committed to using eco-friendly packaging and manufacturing practices. All of our products are vegan and cruelty-free, meaning that they are not tested on animals and do not contain any animal-derived ingredients.
We believe that luxury and sustainability can coexist, and we are committed to delivering the best of both worlds to our customers. Our products are not only good for your hair, but they are also good for the planet.
Join us on our journey to healthier, happier hair. Experience the difference that plant-based, vegan, and cruelty-free hair care can make.
Thank you for choosing Io Vivo Haircare where luxury and sustainability meet.
female owned
Meet The Founder: SYRIA TORTORA
As a hairstylist/colourist working in salon to on set I’ve been able to test out tons of brands that worked and didn’t work for my clients hair. I quickly realized that the main issue in the hair care industry was the lack of natural based/organic ingredients that were used to formulate these products. After all, if you can’t understand what’s being put in your hair by reading the back the label you probably shouldn’t be using it. This was my “ding” moment. It was my mission to create a sustainable, certified organic product that still looked and felt luxury without hurting our planet or hair.
Io Vivo Haircare to me is more than just another haircare line. I created this minimalist brand for women of all ethnicity's, sizes and hair types to feel confident & good in the hair they were given. From minimalist ingredients to insta worthy packaging, Io vivo haircare will be your new favourite lux hair brand!